ACI Articles

Why ACI & Why Certification?

This is simple to answer: we are the one that has been defining the curriculum in the field since 1999. You can take many courses in information management. We are the only ones training in intelligence. Intelligence is not information. Certification offers your...

Leading Means Leaving Money on the Table

Leadership in any field is not about following customers’ demands. Leadership is about offering customers paths they haven’t thought about to achieve their goals.

Do women make better analysts?

By Dr. Ben Gilad, ACI Faculty First, my answer is Yes. Second, I admit- the heading is mostly so more women read it and then come study with us. Naturally, it is a generalization, and like all generalizations, it holds a kernel of truth but doesn’t apply to every...

Can One War Game Change a Company’s Path?

Originally published in LinkedIn In a 2010 book, Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press), author Mark Johnson describes a path changing event for Dow Corning- the creation of Xiameter, a...

Perspective or die

By Dr. Ben Gilad, ACI Faculty For the past 18 years at the Academy, I’ve been preaching the mantra that competitive intelligence is never the facts, only the perspective, and that for strategic intelligence, perspective is the most important element for decision...

The 8 most positive trends in Competitive Intelligence in 2017

By Dr. Ben Gilad, ACI Faculty I am typically a negative person. Well, not in my mind- I of course think I am a realist. But I hardly find reasons to celebrate in my field of competitive intelligence, until recently. Following the publication of my Pharma Executive’s...

Can You Think Like Someone Else?

To compete, you need to understand the mindset of other parties - from competitors to regulators to customers to disruptors. To compete in the long run, you need an early detection system that engages management in proactive discussions about strategy, risks and...

What Bugs Intelligence Practitioners the Most?

By Dr. Ben Gilad and Leonard Fuld, ACI Faculty At the Academy, we’ve been very aware of the challenges facing CI practitioners in their daily work in Corporate America or Europe. In every workshop we run we face questions from practitioners about how to overcome some...

How To Actually Put Your Marketing Data to Use

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically…

Companies Collect Competitive Intelligence, but Don’t Use It

Dr. Ben Gilad, ACI Faculty has written another article featured in the Harvard Business Review: The first requirement for being competitive is to know what others in your space are offering or plan to offer so you can judge the unique value proposition of your moves....

Do Blues Guitarists Understand Competitive Strategy?

By Thomas Blailock, Master of CI CIP-II Certified I am a longtime fan of the blues. Specifically, I am a blues guitar fan, and living in Texas gives me exposure to some extraordinary work by blues guitarists. I also do consulting work in the areas of technology...

Market Intelligence Is Evolving. Are You Ready?

Dr. Ben Gilad has written a third featured post for the American Marketing Association: A director of market intelligence at a Fortune 50 company called me last week. He wanted my advice about how to recharge the competitive intelligence process in his company. I have...

The Intelligence Mindset

By Cliff Kalb, ACI Faculty I’ve been fortunate to have served as both a consumer and producer of intelligence over many years in corporate life. I was lucky to have helped start and manage a CI function at a leading global pharmaceutical firm that has been...

Eliminating Your Blind Spots – Your Worst Enemy is Within

Dr. Ben Gilad has a featured post for thoughtLeaders LLC: Business blind spots can lead intelligent leaders to make uninformed, poor decisions. Having regular access to new perspectives is key to avoiding blindspots. In September 2014, RadioShack announced that it may...

A Tale of Two Analysts

By Dr. Ben Gilad, ACI Faculty “Just what does a Competitive Intelligence analyst do all day?” It’s not the first time I’ve been asked this question – in fact, it’s not even one of the first 50 times. The fact of the matter is that there are two answers to that...

ACI Virtual Roundtable: Lessons They Wished They’d Learned

The diverse alumni from the Fuld Gilad Herring Academy of Competitive Intelligence work in many industries across the world. In this edition of the ACI Virtual Roundtable, we asked a selection of our alumni:   What is one lesson you wish you had learned before...