ACI Articles

How CI Changed in One Decade Survey Report

With all the noise afflicting managers, it is hard to do online surveys these days. So ACI took a break after 2015. But then as ACI’s strategy gradually shifted, we wanted to see if we were on the right track. No, that’s bollock. Of course we are. Do you think I can...

My Whole CI Life Survey Report

This survey and report will serve as a companion piece to the Academy of Competitive Intelligence 2013 survey (Who Are the Most Successful CI Professionals?) The 2013 survey profiled the factors that affect successful CI careers. Its secondary objective was to assess...

Who Are the Most Successful CI Professionals Survey

During the summer of 2013, the Academy of Competitive Intelligence surveyed its alumni, those certified (CIP™-I and Master of CI CIP™-II) and in the process of attaining certification. Four hundred and five (405) people whose emails could be identified from our...

They are market research. We are competitive intelligence. Who wins?

This is a stupid question, but not completely without corporate context. Ben Gilad just finished teaching at the Academy of Competitive Intelligence winter core certification (CIP-I™) program with Troy Pfeffer and Heather Hallenbeck. In every program, there are at...

The desperate Competitive Intelligence professional?

By Dr. Ben Gilad In May of this year 2019 I posted an article on LinkedIn titled, “Is Competitive Intelligence dead? Yes. No. Depends.”  It had 59 comments, which was gratifying. Yesterday there was an advert for a webinar posing an ominous heading of “the end of line...

Pivot

If you are a marketing, market research, strategy, pricing, or product professional, that may be your pivot Jenny Blake, the co-creator of Google’s career development mentorship program published a new book, Pivot, discussing lessons for pivoting one’s career. “When...

Why ACI & Why Certification?

This is simple to answer: we are the one that has been defining the curriculum in the field since 1999. You can take many courses in information management. We are the only ones training in intelligence. Intelligence is not information. Certification offers your...

Leading Means Leaving Money on the Table

Leadership in any field is not about following customers’ demands. Leadership is about offering customers paths they haven’t thought about to achieve their goals.

Do women make better analysts?

By Dr. Ben Gilad, ACI Faculty First, my answer is Yes. Second, I admit- the heading is mostly so more women read it and then come study with us. Naturally, it is a generalization, and like all generalizations, it holds a kernel of truth but doesn’t apply to every...

Can One War Game Change a Company’s Path?

Originally published in LinkedIn In a 2010 book, Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press), author Mark Johnson describes a path changing event for Dow Corning- the creation of Xiameter, a...

Perspective or die

By Dr. Ben Gilad, ACI Faculty For the past 18 years at the Academy, I’ve been preaching the mantra that competitive intelligence is never the facts, only the perspective, and that for strategic intelligence, perspective is the most important element for decision...

The 8 most positive trends in Competitive Intelligence in 2017

By Dr. Ben Gilad, ACI Faculty I am typically a negative person. Well, not in my mind- I of course think I am a realist. But I hardly find reasons to celebrate in my field of competitive intelligence, until recently. Following the publication of my Pharma Executive’s...

Can You Think Like Someone Else?

To compete, you need to understand the mindset of other parties - from competitors to regulators to customers to disruptors. To compete in the long run, you need an early detection system that engages management in proactive discussions about strategy, risks and...

What Bugs Intelligence Practitioners the Most?

By Dr. Ben Gilad and Leonard Fuld, ACI Faculty At the Academy, we’ve been very aware of the challenges facing CI practitioners in their daily work in Corporate America or Europe. In every workshop we run we face questions from practitioners about how to overcome some...

How To Actually Put Your Marketing Data to Use

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically…