Day Three: War gaming, strategy, and elevated insights
WHEN: TBD Virtual
FACULTY: GILAD, NAKAGAWA
CREDITS: 0.7 CEU CREDITS
SUMMARY: The art of competing on full display, connecting competitive insight to strategic decisions
“Great Course…The concepts taught in the War Gaming class are immediately applicable to any business and any industry, at any phase of the business life cycle.” Howard Miller, Northrop Grumman

Dr. Benjamin Gilad
Dr. Ben Gilad, president of The Academy of Competitive Intelligence is considered a leading developer of competitive intelligence theory and practice in the US, is a former Associate Professor of Strategy at Rutgers University’s School of Management. Gilad’s first CI books, The Business Intelligence System (1988, AMACOM, co-authored) and Business Blindspots (1994, US: Probus/Irwin; 1998, UK: Infonortics, e-edition, 2012, ACI, Inc.), paved the way for the CI evolution in US corporations, many of which emulated the basic principles of Gilad’s CI process model. He is the co-editor of the definitive analysis book, The Art and Science of Business Intelligence Analysis (1996, JAI Press), author of Early Warning (Amacom, 2004), and Business War Games (Career press, 2009).
CI Magazine labeled Ben “our CI guru”. The Society of Competitive Intelligence Professionals honored him with its highest Meritorious award in 1996. Awarded CI Fellow in 1991.
Dr. Gilad has been the creator of a unique war game methodology and lists many Fortune 500 companies as his consulting clients, including such global market leaders as Shell, AstraZeneca, Sun, IBM, Dupont, Kellogg, Intel, BestFood, 3Com, Ericsson, Procter & Gamble, Johnson and Johnson, SAS, Blue Cross/Blue Shield, SBC, and Cadbury Schweppes, Pratt & Whitney, Nestle, ExxonMobil, Novartis and Roche. Business Week chose Gilad to teach its executives about CI and Fortune Magazine chose him to lead its CEO skills sessions on the subject. The American Management Association chose him to lecture to its Presidents’ division. His articles on CI appeared in all the major business journals, including Sloan Management Review, Business Horizons, Competitive Intelligence Magazine, CFO Magazine, The Pharmaceutical Executive, and The Conference Board. His article, “Strategy without intelligence, intelligence without strategy” (Business Strategy Series, vol. 12, issue 1, 2011), won an Excellence Award in 2012.
Dr. Gilad founded the Academy of Competitive Intelligence in 1996. In 1999, he co-founded the Fuld-Gilad-Herring Academy of Competitive Intelligence together with Fuld + Co.
For over 17 years Ben was consistently rated as one of the best teachers at Rutgers’ undergraduate management program. His love of teaching makes his CI seminars an experience no one ever forgets.

Jay Nakagawa
Jay Nakagawa has been the Director of Competitive Intelligence for Dell Technologies for over 10 years and has developed successful competitive strategies for over 25 years as a product manager. Jay is a keynote speaker at industry and analyst events around the globe. Having held positions in sales, business development, marketing, and product management, domestically and abroad, he is well versed in insights across multi-disciplinary functions. Jay has worked for enterprise companies, high-growth, and startups in his career and is the former Chairman of the Strategic and Competitive Intelligence Professionals (SCIP) association. Jay holds a B.S. in Information Systems from the University of Colorado Boulder and a M.B.A. in International Business from Regis University. Jay is also an ACI CIP-III Elite level alum.
IN THIS COURSE
Morning
War Gaming Manual – Design, scope, flow, guidelines and the crucial strategy linkup.
The term “strategy” is one of the most abused in business. Here we will define 9 tests to pressure-test strategic moves before execution. Then, we will use a case study to show how it all works within a 2-phase, real, “reality-check” war game.
Afternoon
Elevated Insights™ is designed to bring together multiple techniques into practical application using real-life case studies. Identification of the competitive forces and landscape pressures will be key to understanding the challenges and opportunities presented in this case study. This course is the answer to product managers/marketers’ real needs when using competitive insight to win in the market.