Day One: The Three Critical Frameworks for Developing Competitive Insight
WHEN: TBD Virtual
FACULTY: GILAD
CREDITS: 0.7 CEU CREDITS
SUMMARY: The Foundation of all strategic intelligence: Industry, Competitor and Blindspots analysis frameworks.
“Ben Gilad will take you on a journey that will be an eye-opener in how strategic your company is and give you tools to question status-quo.” Florence Theys, SCA
“An outstanding resource for viewing your industry and competitors in a way that can potentially move the needle.” Kevin Doll, Re/Max
“Nobody challenges you quite like Ben Gilad to think creatively and strategically, drawing on seemingly mundane, matter of fact, observations or clues to piece together driving motive or underlying intent, that in retrospect seem glaringly obvious.” Ronan Farren, Competitive Leadership Team, Cisco Systems
Dr. Benjamin Gilad
Dr. Ben Gilad, president of The Academy of Competitive Intelligence is considered a leading developer of competitive intelligence theory and practice in the US, is a former Associate Professor of Strategy at Rutgers University’s School of Management. Gilad’s first CI books, The Business Intelligence System (1988, AMACOM, co-authored) and Business Blindspots (1994, US: Probus/Irwin; 1998, UK: Infonortics, e-edition, 2012, ACI, Inc.), paved the way for the CI evolution in US corporations, many of which emulated the basic principles of Gilad’s CI process model. He is the co-editor of the definitive analysis book, The Art and Science of Business Intelligence Analysis (1996, JAI Press), author of Early Warning (Amacom, 2004), and Business War Games (Career press, 2009).
CI Magazine labeled Ben “our CI guru”. The Society of Competitive Intelligence Professionals honored him with its highest Meritorious award in 1996. Awarded CI Fellow in 1991.
Dr. Gilad has been the creator of a unique war game methodology and lists many Fortune 500 companies as his consulting clients, including such global market leaders as Shell, AstraZeneca, Sun, IBM, Dupont, Kellogg, Intel, BestFood, 3Com, Ericsson, Procter & Gamble, Johnson and Johnson, SAS, Blue Cross/Blue Shield, SBC, and Cadbury Schweppes, Pratt & Whitney, Nestle, ExxonMobil, Novartis and Roche. Business Week chose Gilad to teach its executives about CI and Fortune Magazine chose him to lead its CEO skills sessions on the subject. The American Management Association chose him to lecture to its Presidents’ division. His articles on CI appeared in all the major business journals, including Sloan Management Review, Business Horizons, Competitive Intelligence Magazine, CFO Magazine, The Pharmaceutical Executive, and The Conference Board. His article, “Strategy without intelligence, intelligence without strategy” (Business Strategy Series, vol. 12, issue 1, 2011), won an Excellence Award in 2012.
Dr. Gilad founded the Academy of Competitive Intelligence in 1996. In 1999, he co-founded the Fuld-Gilad-Herring Academy of Competitive Intelligence together with Fuld + Co.
For over 17 years Ben was consistently rated as one of the best teachers at Rutgers’ undergraduate management program. His love of teaching makes his CI seminars an experience no one ever forgets.
IN THIS COURSE
In this intensive day, you should be able to gain the following insights about… insight:
- What is competitive insight?
- How is it different than the typical information reporting noise flooding you and your management?
- How can you derive competitive insight from charting industry uncertain evolution paths?
- How can you derive competitive insight from discovering why competitors do what they do?
- What insight do you gain from knowing which strategic cluster you belong to?
- How is insight related to competitors’ blindspots that competitors can’t fix?
- What questions should you ask your AI that will set you apart from what others ask?