Heather Hallenbeck, Insights Director, Corporate Strategy & Innovation, Bose Corporation
Heather has built a formal Competitive Intelligence function at Bose and now manages the Global Insights team including Competitive Intelligence, Market Analytics, Consumer Quantitative Research and Business Strategy to deliver data-driven actionable insights. Her team is part of Corporate Strategy and Innovation and focuses on analyzing and synthesizing critical insights with strategic recommendations for all Bose core, growth and incubation businesses spanning research, product development and sales & marketing.
Heather is a seasoned strategist with proven ability to envision, lead and grow innovative businesses. She possesses a world class background in Marketing, Product Management, and Strategic Planning. She is skilled at generating salient insights from consumer research, technology trends, business strategies and competitive intelligence to synthesize into actionable business initiatives. She leads with a positive, empowering and contagious spirit with a balanced approach of assertiveness, collaboration and decisiveness that drives team and individual performance. She demonstrates the unique combination of big picture vision with pragmatic planning required to develop as well as to implement strategic plans.
She holds an MBA with concentrations in Marketing and Competitive and Organizational Strategy from Simon Graduate School of Business from the University of Rochester, a BS in Industrial and Labor Relations from Cornell University, and is a Master of Competitive Intelligence (ACI) alumna.