ama-logoDr. Ben Gilad has written a featured post for the American Marketing Association:

Marketing is like playing poker. You are given a hand of cards and asked to play—and win—against players who might have superior hands. The difference is that poker is easier. After all, you are allowed to change two out of your five cards, or 40% of your offerings. Marketers, at best, can change things at the margin.

Read the full article on the AMA website…