By Amy Wright, Adventures in Digital Marketing
Competitive intelligence as a discipline goes well beyond monitoring competitive activity. True competitive intelligence is an ongoing process that involves gathering information about external factors that could impact your business and analyzing that information to identify and anticipate opportunities and threats. These factors could include changes in the economy, regulations, culture, technology, suppliers, competition and anything else that might change the competitive landscape…
To read Amy’s entire article click here http://amywright.me/2016/01/19/the-best-competitive-intelligence-articles-july-dec-2015/