Dr. Ben Gilad has written a third featured post for the American Marketing Association:
A director of market intelligence at a Fortune 50 company called me last week. He wanted my advice about how to recharge the competitive intelligence process in his company. I have been getting more calls like that in the last six months than in the last decade. It seems that competition has intensified for many global companies, yet their available competitive intelligence is no longer sufficient. They erroneously think that it’s a matter of getting more competitor data.
They are dead wrong.